Josef E. "Joe" Weider (born November 29, 1919) is the Canadian co-founder of the International Federation of Body Builders (IFBB) along with brother Ben Weider and creator of the Mr. Olympia, the Ms. Olympia, and the now-defunct Masters Olympia bodybuilding contests. He is the publisher of several bodybuilding and fitness-related magazines, most notably Muscle & Fitness, Flex, Men's Fitness and Shape, and is the manufacturer of a line of fitness equipment and fitness supplements.
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